Strategic Branding Software For Businesses
Are customers lining up for your products or services?
The Strategic Branding module is based on the latest principles behind developing your brand in a systematic and strategic manner that avoids the following pitfalls or “Comfort Traps”:
- Comfort Trap 1: “Strategic Planning.”
- Comfort Trap 2: Cost Orientation.
- Comfort Trap 3: Self-doubt.
STEP 1: Know Your Audience and Define the Customer
STEP 2: Category Brand Landscape
STEP 3: Competitive Landscape
STEP 4: Who Are We?
STEP 5: Value Triads
STEP 6: Branding
STEP 7: Testing
Self-doubt is the biggest brand killer
TLM Strategic Branding Software module provides the management with the integrated tools needed to systematically dive deep into the various factors that establish the company’s brand, customer perceptions, and as a result, the bottom line.
In contrast, The TLM Strategic Branding process forces thinking that is customer focused and drives innovation and change when it’s obvious that failing to do so risks failing to meet the needs that are truly driving your customers purchasing decisions.
In contrast, The TLM Strategic Branding process forces a Customer Orientation that systematically guides management into the deeper, data driven insights into what the company’s brand needs to accomplish in order to convert interest into purchases.
Facing these gaps is challenging for anyone’s psychology and a courageous mindset is required to face them all and overcome them with imagination and innovation.
The TLM Strategic Branding process gives managers a framework that improves the comfort level needed to venture into the unknown and use imagination and innovation to address the value proposition gaps that the brand needs to address in order to stay competitive and improve market share.
It also serves to create the foundation of your company’s digital landscape which saves you as much as possible from purchasing disconnected stand alone software, and provides the technical support for integrating other information systems when necessary.
All TLM software modules are rolled up to a user specific dashboard and summaries of each user's dashboard can be automatically emailed to ensure QMS activities are scheduled and prioritized accordingly.
In addition, the TLM dashboard helps users navigate to where tasks are performed, making it easy for new users to adopt the software without having to pay for extra training before being able to put TLM software to work for your company.
The magic behind this module is in using the company’s brand as the focal point for strategy, planning, and actions. In doing so, the company is forced to coordinate and synchronize all the elements that are affecting your customer’s purchasing decisions, and therefore the company’s bottom line.
The TLM Strategic Branding software module will allow you to:
- Access the brand strategy and identity frameworks used to build the world’s best brands.
- Find a place in the market for your brand to successfully compete, perform and grow.
- Develop simple, strategic plans to grow your brand’s familiarity, popularity and appeal.
- Find value propositions that attracts, excites and motivates your target audiences.
- Build a strong, distinct brand identity designed to effectively capture audiences and drive your brand strategy.
- Create impactful visual identity (brandmark, color palettes etc.) based on color psychology and proven brand logo insights.
- Uncover the most common brand traps and failures, along with the tips and tricks to brand performance.
There is Only One Type of Quality Management System
Over the last 20 years TLM has discovered a very basic truth when it comes to information management systems such as your eQMS, no two companies have the exact same needs.
In fact, the two biggest risks in the software selection process is either selecting software that is not flexible enough to manage information that is unique, and important to your workflow, thus forcing work arounds, or other concessions that effectively add waste to your business.
The other mistake is getting stuck with comprehensive, but inflexible systems due to their web based cloud hosting design, which forces a one size fits all approach to meeting customer needs.
And while one size might fit some, it might not fit all your needs when in the long run your understanding of those needs evolves and improves.
Total Lean Management Software, by definition, recognizes this fact, and addresses it through a dual technology, upstream / downstream user landscape approach to meeting the needs of both your upstream and downstream user types. This is combined with our tiered approach to addressing newly discovered customer needs, making sure the software works in alignment with your business systems the day after your purchase, and for all the years ahead.
These measures include:
Allows you to adapt the software to your company’s terminology.
Allows you to choose which features are applied to your process.
Incorporating employee feedback into the continuous improvement cycle creates a synergistic effect on moral, engagement, and productivity.
This capability provides insurance that your system will never leave you stuck after discovering unknown needs after implementation.
By implementing and combining modules in way that might be unique to your business or work flows.
Evolution is a team effort, and the whole team behind TLM enjoys helping companies comply with regulations, manage risk, continuously improve, and maintain a steady growth rate.
This unique TLM feature allows you to link individual screens in TLM to your own controlled procedures or work instructions for that area of the software (if needed).
Why TLM is your Best QMS Software Choice
Let's Build Your Solution
Our QMS Software is backed by a 100% success rate for ISO Certification On The First Try!
If you have any questions or want more detailed information, do not hesitate to call us.
Schedule a Live Demo
Watch a Recorded Demo
Download Free Trail
Watch Awesome Testimonials
TLM Customers are always our top priority -David Smithstein, CEO
Our Trusted Partners
Evolution is a Team Sport